Digital signage consistency across 200 stores.

Kal Tire is one of North America’s largest commercial tire dealers, with over 250 retail and commercial stores across Canada. The Kal Tire Group earned its reputation by always holding themselves to the highest standards for both product quality and service. Beyond their own business, these standards extend to who they also decide to work with. Which is why they chose 10net as their exclusive supplier for digital signage with support across the country. 10net was thrilled to break into the automotive industry through digital shop signs.

Starting in 2013, Kal Tire launched an initiative to create consistency across all the various Kal Tire store layouts and wanted a digital signage platform they could use to both promote in-house services and advertise their various partners and vendors, creating additional revenue streams. After completing a successful pilot program, Kal Tire chose 10net to supply hardware, software, electrical, full installation, managed services and support, and ongoing digital signage content management.

10net’s digital signage solution for Kal Tire’s stores is based on two commercial displays, using custom aluminum mounting plates and brackets to create a compact and easily-serviced package. At stores with large outdoor street-facing LED signage, 10net’s solution is designed around a wireless bridge, extending the store’s network out to the curb (up to 200’). Allowing the sign’s equipment to remain fully managed and remotely supported via 10net’s cloud-based management platform.

10net and Kal Tire were highly pleased with the outcome of these projects. So pleased that in 2019, 10net began an ambitious program to proactively replace the oldest digital signage installations across Canada with updated equipment.