According to the National Auto Dealers Association, car dealerships across the country are looking for ways to incorporate more tools into their sales & marketing strategies. Automotive Digital Signage is an effective tool for implementing a marketing strategy that offers a strong brand positioning and sales focus that can put a car dealership at the top of its customer base.
Benefits of using digital signage at your dealership or service center:
If you have a set of values and messages that are fundamental to your brand, digital signage at the dealership can help bring them to life. Digital signage for brand purposes can be placed in a number of prominent places within and outside your dealership to attract potential customers.
Reduce Costs and Build Trust
The effective use of digital signage in your dealership can help reduce clutter and create space on the showroom floor by eliminating printed signage. This tactic also serves to limit the bustle of salespeople and to achieve better margins per square meter as well as build trust in potential customers who may be leery of car salespeople.
By selling ad space on your signage or custom tv channels to your various partners and vendors you can create additional income streams.
There are a number of ways you can use digital signage to bring in more sales for your dealership. Digital touchscreen signs on vehicles enable customers to find out more vehicle details and specs. While traditional advertising may not reach as many people as we think, digital signage in the automotive sector is a great way to reach more of your target audience. New offers and promotional videos can be displayed on digital screens – and dynamic signage will catch the eye of passing customers, tempting them to learn more.
Improve Customer Experience
If your service area includes digital signage, you can add more to the customer experience through convenient “infotainment” that reduces perceived waiting times by up to 30%. Updating your dealer’s digital signage with customized content enables your company to tailor communication to your location and customer base and eliminate the “one-size-fits-all” approach that is often adopted by franchises. The ability to create dealership specific channels through digital signage – also creates an important marketing opportunity for your business. By displaying targeted promotions of your products and services, entertaining customers while they wait for service, and featuring specials and promotions you have a unique opportunity to upsell and increase customer satisfaction.
The return on investment on automotive digital signage will be faster than you think once new and returning customers start to roll in. Whether you own a small or large car dealership, service center, or tire shop digital signage creates a richer buying experience for your customers. There are a number of dealerships and large service centers we currently work with that are experiencing the benefits of digital signage and working with 10net Focus.