Why you should be using Dynamic Digital Signage
What is Dynamic Digital Signage?
Dynamic Digital Signage will take your content to the next level by integrating realtime data from your social media feeds, weather & news channels, arrival & departure info, POS & inventory data and capacity data that updates automatically. Dynamic digital signage is highly effective at engaging your customers by displaying content that is more personalized and intended to appeal to a particular audience. Dynamic displays can adapt to real-time conditions and automatically change content based on audience cues and data received.
For example, a retailer might want to run a promotion for men’s t-shirts and when the item sells out, your “static” digital content is no longer effective – regardless of whether it is entertaining or not. This can also happen with price changes. A static display may not reflect a decrease in prices, even after it is entered into your POS system. These days, integrating your signage with an occupancy load counter is critical to ensure you are following COVID-19 safety protocols and informing your customers about potential wait times.
Why Use Dynamic Digital Signage?
Dynamic digital signage is necessary because things change quickly and the most effective messaging is the type that adapts accordingly. Dynamic digital signage content can cover everything from traffic updates to price changes and emergency notifications. In the case of retail grocery, dynamic digital signage can save both time and costs by responding to cues from other internal programs like inventory databases and PoS systems. It can then use this information to change displayed content in real-time to instantly reflect the updates.
Therefore, “dynamic” ultimately refers to the ability of technology to change when necessary. Yet, it still needs to remain as entertaining and effective as if every move was programmed. The idea is that the viewer walks away with the feeling that the display was meant just for them, the messaging was personally effective and added value to their day.
When it comes to making your digital signage display look good, it almost always comes down to the content you show. Bad content can make even the shiniest of screens look dated whereas good content can bring even the oldest of screens to life. It’s the content that will feed your audience’s reaction. It’s the videos, images and social media experiences that they’ll remember. If you need help with creating or managing your content, we can help!
What software do you need?
In order to create dynamic digital signage you need to integrate your Digital Signage Content Management software into your inventory database (or other data source) and use an API to do so. It’s the API that creates the connection between your data and your CMS and allows you to display the dynamic content on your screens.
By using your CMS built-in drag-and-drop widgets and the ability to scroll through dynamic slideshows, Facebook and Twitter feeds and RSS feeds, you will be able to create beautiful dynamic digital signage content. Digital signage software allows you to change your digital signage content in no time, stream multiple marketing messages simultaneously and automate the content management process.
The screens you choose to use for digital signage advertising can range from eye-popping video walls to small screens like kiosks placed in high traffic areas. To make your digital signage content truly dynamic is to display it on certain days. With digital signage advertising playlists, you can schedule multiple types of content to play live in a row, and custom messages can be periodically changed. Unlike regular digital signage content, dynamic displays can measure real-time conditions and change messages in real-time in response to traffic, weather conditions and other factors.
To maximize your digital signage investment, display dynamic content that interests your audience and renew your content to keep your business up-to-date, fresh and exciting. 10net Focus can help you with fresh content creation and data integration as well as help you with managing and supporting your systems.